Chinese people have the habit of reciprocity. When people visit relatives and friends' homes, they will bring gifts to express their respect. When choosing gifts, consumers will generally choose gifts packaged in high-end gift boxes, so as to show that the selected gifts are the most quality. It can be seen that in the design process of high-grade gift box, we must take it seriously, and pay attention to many matters and factors.

只有把禮盒的設(shè)計效果達(dá)到最完美化才能吸引住消費(fèi)者的眼球，從而抓住消費(fèi)者的購買欲望，讓高端禮品變得更為熱銷，能夠給廠家創(chuàng)造更高的效益利潤。

Only when the design effect of the gift box is most perfect can it attract the attention of consumers, so as to seize consumers' purchase desire, make high-end gifts more popular, and create higher benefits and profits for manufacturers.

高檔禮盒是屬于高端產(chǎn)品系列的一類設(shè)計禮盒，在進(jìn)行禮盒的設(shè)計過程中一定要重點突出禮盒的高端大氣上檔次的具體特點。選用的禮盒材質(zhì)也必須是最具品質(zhì)化的，這樣才能更好地彰顯出高檔禮盒的氣派化。

The high-end gift box is a kind of design gift box belonging to the high-end product series. In the process of designing the gift box, we must focus on the specific characteristics of the high-end atmosphere and grade of the gift box. The selected gift box material must also be the most quality, so as to better show the style of high-grade gift box.

如果所選用的禮盒材質(zhì)是相當(dāng)普通的，沒有很強(qiáng)的質(zhì)感體現(xiàn)，就會使得禮盒的設(shè)計效果顯得特別差勁，不能夠給人帶來高端化的設(shè)計印象，這樣也不能迎合消費(fèi)者對高端禮盒的具體需求，從而會產(chǎn)生一系列的不利影響。因此我們在設(shè)計高檔禮盒時一定要緊緊圍繞高端這一設(shè)計名詞而展開設(shè)計，否則很容易出現(xiàn)文不對題的情況。讓消費(fèi)者覺得高檔禮盒只是徒有虛名，并沒有具有任何的實際運(yùn)用表現(xiàn)。

If the selected gift box material is quite ordinary and does not have a strong sense of texture, the design effect of the gift box will be particularly poor, which can not bring people a high-end design impression. In this way, it can not meet the specific needs of consumers for high-end gift boxes, which will have a series of adverse effects. Therefore, when designing high-end gift boxes, we must closely focus on the design term of high-end, otherwise it is easy to get off the topic. Let consumers feel that the high-end gift box is just a false name and does not have any practical application performance.

在選擇高檔禮盒的圖形設(shè)計時我們也要有所注意，所選擇的圖案一定要與具體的產(chǎn)品相掛鉤，而不是出現(xiàn)掛羊頭賣狗肉的情況。如果禮盒當(dāng)中裝有的是月餅這種產(chǎn)品的話，就要在圖案上選用月餅的圖形。

We should also pay attention to the graphic design of high-end gift boxes. The selected patterns must be linked to specific products, rather than hanging sheep's head and selling dog meat. If the gift box contains the product of moon cake, the pattern of moon cake should be selected.

而如果禮盒當(dāng)中裝的是酒的話，那就要在圖案設(shè)計上選用酒的具體圖形。另外高檔禮盒所選用的文字設(shè)計也要具有大方簡約的特點，文字設(shè)計不能太過繁瑣，否則很容易引起消費(fèi)者的反感，要盡量簡潔明了化。

If the gift box contains wine, the specific graphics of wine should be selected in the pattern design. In addition, the text design selected by the high-end gift box should also have the characteristics of generosity and simplicity. The text design should not be too cumbersome, otherwise it is easy to arouse the disgust of consumers, and should be concise and clear as far as possible.

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